2020: 07–18 — Syscoin Marketing Team - July Proposal
Syscoin Marketing Team - July Proposal
Project Name: Syscoin Marketing Team
Vote: gobject vote-many 0dc15061945691a5899d488e8393c42d4cfdfe2f28d9f794c3abc86ad579c5aa funding yes
Introduction
For our general operating costs (PR company, articles, interviews, graphics/videos, staff payments) we are requesting a total of 370000SYS.
What’s Next for the Syscoin Marketing Team?
In addition to the ongoing SMT work such as social media management, business development, weekly or bi-weekly updates etc, our main point of focus is adoption of the Syscoin Bridge; here are some of the ways we are working with our PR agency to achieve our goals.
Syscoin Bridge
We are planning a significant marketing exercise in August with our PR company to promote Syscoin Bridge.
Expand digital footprint
Now that the digital footprint of Syscoin is firmly established (Google, Syscoin, Click news, etc) we plan to maintain and expand it with relevant articles and thought-leader pieces that highlight Syscoin, such as this [CoinTelegraph](https://cointelegraph.com/news/the-future-of-crypto-the-latest-cryptography-advances-set-to-change-blockchain) or [Crypto Briefing](https://cryptobriefing.com/looking-beyond-ethereum-crypto-interoperability-is-key/) article. We will also keep an Adwords campaign running to strengthen the marketing activities. This is the basic foundation we need to maintain for Syscoin Ethereum Bridge and Syscoin Platform itself to remain prominent on the news sites.
Business development, direct outreach
To further promote adoption we will continue reaching out to ERC-20 projects, blockchain consultancy and development companies, and other companies that would benefit from using the bridge or Syscoin Platform. As mentioned above, we have now formed a dedicated team for this and we provide them with the tools they need to succeed; such as Bridge and Syscoin Platform sales decks, demo videos showing the bridge in-use with the ERC-20 projects that we are reaching out to, a dynamic fee table to show the fee savings, and much more. We will also share these tools with the rest of the community.
Bounties
We are continuing with the bounty campaign to incentivise ERC-20 projects and blockchain development companies and individual developers to use the bridge and share their experience with us.
Education
We have a strong focus on education; we have partnered up with Blockgeeks a leading blockchain education platform, and we will educate their users on the Bridge and other Syscoin Platform features using webinars and written guides, [our first webinar was a great success already](https://courses.blockgeeks.com/course/introduction-to-syscoin-platform-interoperability-scalability/)!
Events and Working Groups
As partners of [2Tokens](https://www.2tokens.org/) and [ITSA](https://itsa.global/) we are joining working groups and events on a regular basis. We will also resume hosting live events with some of our partners when it is possible to do so.
Budget for July
For the coming round of Masternode funding, we are requesting 370000 SYS.
High level overview of SMT monthly expenses:
| Item | Cost ($) |
|---|---|
| PR and News outlet push including PR agency | 4000 |
| Ongoing SDMT costs | 1000 |
| Google adwords | 500 |
| Learning platforms modules and promotion | 1000 |
| Demo videos and sales decks | 1000 |
| SMT Staff and Mod compensation | 7000 |
| Business development team compensation | 2000 |
| TOTAL | 16500 |
As always, we will endeavour to pay our suppliers in Syscoin and will prioritise external cost above staff compensation if needed.
Voting
To Vote for this combined proposal
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Open your Masternode Qt wallet
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Select ‘Tools > Debug console’ from the top menu
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Copy and paste the following command onto one line, and hit enter:
gobject vote-many 0dc15061945691a5899d488e8393c42d4cfdfe2f28d9f794c3abc86ad579c5aa funding yes