2020: 08–08 — Syscoin Marketing Team - August Proposal

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2020: 08–08 — Syscoin Marketing Team - August Proposal

Syscoin Marketing Team - August Proposal

Project Name: Syscoin Marketing Team
Vote: gobject vote-many b7b4fb249c6a3911162368fa66d4ba3453989eff2a47dd3434b98be7e4585021 funding yes

Introduction

For our general operating costs (PR company, articles, interviews, graphics/videos, staff payments) we are requesting a total of 300000SYS.

What’s Next for the Syscoin Marketing Team?

We are currently focussed on delivering a high-profile AMA and trading competition, with SYS prizes. In addition to this and the ongoing SMT work such as social media management, business development, weekly or bi-weekly updates etc, our main point of focus is further adoption of the Syscoin Bridge; here are some of the ways we are working with our PR agency to achieve our goals.

Syscoin Bridge

The major marketing exercise with our PR company to promote Syscoin Bridge is ongoing. Recent successes in that area include the partnership with Binance Research Labs to use Syscoin Platform for BUSD.

Expand digital footprint

Now that the digital footprint of Syscoin is firmly established (Google, Syscoin, Click news, etc) we plan to maintain and expand it with relevant articles and thought-leader pieces that highlight Syscoin, such as this [CoinTelegraph](https://cointelegraph.com/news/binance-to-transfer-busd-across-blockchains-on-syscoin-ethereum-bridge) or [CoinCodex](https://coincodex.com/article/9032/binance-pledges-to-use-syscoin-ethereum-bridge-to-aid-blockchain-scaling/) article. We will also keep an Adwords campaign running to strengthen the marketing activities. This is the basic foundation we need to maintain for Syscoin Ethereum Bridge and Syscoin Platform itself to remain prominent on the news sites.

Business development, direct outreach

To further promote adoption we will reach out directly to ERC-20 projects, blockchain consultancy and development companies, and other companies that would benefit from using the bridge or Syscoin Platform. As mentioned above, we have now formed a dedicated team for this and we will be providing them with the tools they need to succeed; such as Bridge and Syscoin Platform sales decks, demo videos showing the bridge in-use with the ERC-20 projects that we are reaching out to, a dynamic fee table to show the fee savings, and much more. We will also share these tools with the rest of the community.

Bounties

We have made several awards through our Bridge bounty campaign, and we continue to receive applications from ERC-20 projects, blockchain development companies, and individual developers who want to use the bridge and share their experience with their communities.

Education

We have a strong focus on education; we have partnered up with Blockgeeks a leading blockchain education platform, and we will educate their users on the Bridge and other Syscoin Platform features using webinars and written guides, [our first webinar was a great success already](https://courses.blockgeeks.com/course/introduction-to-syscoin-platform-interoperability-scalability/)!

Events and Working Groups

As partners of [2Tokens](https://www.2tokens.org/) and [ITSA](https://itsa.global/) we are joining working groups and events on a regular basis. We will also resume hosting live events with some of our partners when it is possible to do so.

Budget for August

For the coming round of Masternode funding, we are requesting 300000 SYS.

High level overview of SMT monthly expenses:

Item Cost ($)
High-profile AMA 5000
PR and News outlet push including PR agency 5000
Ongoing SDMT costs 1000
Google adwords 500
Learning platforms modules and promotion 1000
Demo videos and sales decks 1000
SMT Staff and Mod compensation 7000
Business development team compensation 2000
TOTAL 22500

As always, we will endeavour to pay our suppliers in Syscoin and will prioritise external cost above staff compensation if needed.

Voting

To Vote for this combined proposal

  1. Open your Masternode Qt wallet

  2. Select ‘Tools > Debug console’ from the top menu

  3. Copy and paste the following command onto one line, and hit enter:
    gobject vote-many b7b4fb249c6a3911162368fa66d4ba3453989eff2a47dd3434b98be7e4585021 funding yes