2021: 01–01 — Syscoin Marketing Team - January Proposal

2021: 01–01 — Syscoin Marketing Team - January Proposal

Syscoin Marketing Team - January Proposal

Project Name: Syscoin Marketing Team
Vote: gobject vote-many 4f6e4774d06afdb347be95da90603a072bd60574d86d83608fc3701ee2bac76a funding yes


For our general operating costs (PR company, articles, interviews, graphics/videos, staff payments) we are requesting a total of 100,000 SYS.

Important News

Since the amount of available governance funding decreases each month and is now barely covering our costs, the SMT core team has decided to cut wages by 70% until the SYS price is stable above 0.15 USD. We have been taking wage cuts throughout the year, but this drastic measure will allow us to start building a significant war chest, such that we can continue to pay our marketing expenses even if the price remains low for a prolonged period.

We also believe that exchange and wallet integration take priority now, that is why more budget will be available for the Foundation to pay for those.

Syscoin Brazil will continue to nurture Latin American business opportunities under the SMT flag, creating valuable partnerships in an expanding territory, as well as bringing potential Exchange listings.

What’s Next for the Syscoin Marketing Team?

In addition to the ongoing work by SMT such as social media management, business development, news updates, etc, this month we are focusing on the launch of Syscoin 4.2. Our aim is to get Syscoin and the SPTs added to the major exchanges and wallets from the outset, or very soon after.

Community Growth

**White Sock Squad**
As many of you know we started 2021 with a new initiative called White Sock Squad. We want to show outsiders we have an active and loyal group of Syscoin investors and enthusiasts, and that our numbers are growing by the day! Exchanges and other services are heavily focused on community size and, often more so, engagement. WIth this in mind, we want to provide everyone with a way to help maximize our social media engagement. White Socks Squad (WSS) has been formed with the goal of increasing community participation to push Syscoin’s market exposure as far as we can. We will expand the scope of WSS in the coming months.

**Syscoin LATAM**
Since the start of Syscoin Latin America (LATAM) the team has been working hard on promoting Syscoin in their region, and it is paying off! Read the detailed Syscoin LATAM Recap [here](https://docs.google.com/document/d/1Il1fbqAKci-_xoajnvFyR9g_VyB3vYtM2O_N0l3O9O0/edit?usp=sharing)

Expand digital footprint

Now that the digital footprint of Syscoin is firmly established (Google, Syscoin, Click news, etc) we plan to maintain and expand it with relevant articles and thought-leader pieces that highlight Syscoin, its use cases and developers.
We will also keep an Adwords campaign running to bolster marketing activities. This is the basic foundation we need to maintain for Syscoin Ethereum Bridge and Syscoin Platform itself to remain prominent on the news sites.

Business development, direct outreach

To further promote adoption we will continue reaching out directly to ERC-20 projects, blockchain consultancy and development companies, and other companies that would benefit from using our bridge and platform.

Events and Working Groups

As partners of [2Tokens](https://www.2tokens.org/) and [ITSA](https://itsa.global/) we are joining working groups and events on a regular basis. We will also resume hosting live events with some of our partners when it is possible to do so.

Other Ongoing Work

Redesign of Syshub and Sysnode and integration on Syscoin.org
Inbound sale websites to attract leads to use Syscoin Platform
Provisioning ERC-20 SPT variants

Budget for February

We are requesting 100,000 SYS this coming round of governance funding.

High level overview of SMT monthly expenses:

Item Cost ($)
PR and News outlet push including PR agency 2000
Ongoing SDMT costs 1000
Google adwords 500
Syscoin Brasil/LATAM 2000
WSS Tips Fund 4000
Demo videos and sales decks 500
SMT Staff and Mod compensation 2100
Business development team compensation 500

TOTAL $12600

As always, we will endeavour to pay our suppliers in Syscoin and will prioritise external cost above staff compensation if needed.


To Vote for this combined proposal

  1. Open your Masternode Qt wallet

  2. Select ‘Tools > Debug console’ from the top menu

  3. Copy and paste the following command onto one line, and hit enter:
    gobject vote-many 4f6e4774d06afdb347be95da90603a072bd60574d86d83608fc3701ee2bac76a funding yes