zkSYS Global Developer Onboarding Campaign

Governance
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Ledger Architects: zkSYS Global Developer Onboarding Campaign

Proposal Type: Community Development & Strategic Marketing Initiative
Campaign Duration: 12 months (6-month intensive + 6-month sustained growth)
Total Budget: $125,350
Project Manager: Patrick Breaux
Request Amount Per Month: 320,000 SYS
Time: 6 months + additional 6 Months (if needed)
Voting Deadline: September 14th 2025

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Executive Summary

Ledger Architects represents Syscoin’s comprehensive grassroots developer onboarding strategy during the critical zkSYS launch window. This campaign addresses the fundamental challenge facing emerging blockchain ecosystems: developers typically choose chains with existing liquidity and user activity, while Syscoin’s true advantages lie in its architectural superiority, Bitcoin security, and long-term vision.

Rather than competing for speculative attention through traditional marketing spend, Ledger Architects targets skilled developers, students, and innovators who value technical excellence, mentorship opportunities, and first-mover advantages. This strategic approach aligns with market realities where massive marketing budgets often prove counterproductive, while direct community building mirrors the successful early Bitcoin development model.

This campaign serves as Syscoin’s primary zkSYS adoption strategy - a coordinated global expansion targeting the fastest-growing blockchain regions through an inclusive, empowering approach during our most critical 5-6 month launch period. The program pivots Syscoin’s historical targeting from Institutional → Retail → Developers to the more effective Developers → Institutional → Retail sequence.

Program Oversight

Program Manager: Patrick Breaux
Compensation:

  • Months 1-6: $2,000/month (full oversight)
  • Months 7-12: $1,000/month (reduced oversight of Africa program only)

Role & Responsibilities:

  • Strategic direction and zkSYS launch coordination across all program arms
  • Monthly governance reporting and community transparency
  • Budget management and expense approval authority
  • Unified branding and messaging coordination
  • Integration with zkPoints and Ledgerborn identity systems
  • Quality assurance and performance monitoring

Note: This role operates separately from Patrick’s day-to-day Marketing and PR Manager duties within the Syscoin ecosystem.

Program Structure: Four Coordinated Arms

ARM 1: Core Ledger Architects Program

Duration: Months 1-6
Monthly Budget: $5,800

Fernando Events (2 per month): $2,000

  • Scope: 8-hour mini-hackathons at Peru and South American universities
  • Included: Food, venue, prizes, swag, AI subscription rewards
  • Accountability: Winners provide bi-weekly GitHub progress updates
  • Compensation: $250 per event for Fernando’s coordination time

Online Global Competitions: $1,000

  • Scope: Monthly AI coding and Web2-to-Web3 conversion challenges
  • Included: Content creation, $SYS prizes, hardware + shipping, swag
  • Special Prize: Monthly 1-to-1 development session with Jag
  • Coordination: South America swag via Fernando, Africa swag via Matthew

Nigeria Program (4-5 events/month): $2,400

  • Cost per Event: $600 flat rate
  • Budget Flexibility: Variable based on availability and regional capacity, but full monthly allocation must remain available for deployment
  • Included: Food, venue, prizes, swag, AI subscription rewards
  • Integration: Incorporates Tofunmi’s Bida merchant onboarding approach
  • Accountability: Bi-weekly field updates and reports required for continued support, measurable growth via SuperDapp community and regional engagements and proof of attendance accountability

Certificate Production: $400

  • Deliverables: On-chain verifiable credentials signed by Syscoin technical leaders
  • Components: Digital/print certificate design, distribution, credential costs
  • Benefits: Early grant access, API credits, global recognition

ARM 2: Lagos zkSYS Conference

Duration: Month 1 only
Budget: $5,550

Event Overview:

  • Title: “Bitcoin’s Scalable Future: zkSYS and Merge-Mining in Lagos”
  • Date: TBD (Q1 2026)
  • Venue: Lagos Country Club, Ikeja, Lagos, Nigeria
  • Expected Attendance: 350-400 participants
  • Lead Organizer: Sam Adegboyega (@SpyderTribe)

Budget Breakdown:

  • Venue Rental: $1,050 (conference hall, AV equipment, amenities)
  • Logistics and Catering: $2,000 (lunch, refreshments, evening reception)
  • Marketing and Promotion: $1,000 (social media campaigns, flyers, outreach)
  • Speaker Honoraria and Travel: $1,000 (guest speakers, mobilization support)
  • Miscellaneous: $500 (swag, SUPR token airdrops, contingency)

Payment Flexibility: This conference can be funded in Month 2 instead of Month 1 if needed for budget management. Program contingency funds will provide coverage, with subsequent budget adjustments used to refill contingency reserves.

Key Features:

  • Trojan Mining Farm partnership and Bitcoin mining focus
  • Educational deep-dives into zkSYS and merge-mining
  • Fintech integration opportunities and developer networking
  • SUPR token distribution and community building

ARM 3: Syscoin Africa Expansion Program

Duration: Months 1-12
Annual Budget: $45,000 ($3,750/month)
Lead Coordinator: Matthew Oyebanji

Target Coverage:

8 countries across Africa: Nigeria, Kenya, Ghana, Ethiopia, Uganda, Cameroon, Mauritius, Somalia

Budget Allocation:

Ambassadors (15 total): $9,000/year

  • Compensation: $50/month per ambassador ($600/year each)
  • Selection Criteria: Leadership experience, blockchain community involvement, commitment to Syscoin-specific training
  • Responsibilities: Campus outreach, event hosting, content creation, metric reporting

Program Management: $6,000/year

  • Coordinator Compensation: $500/month for Matthew Oyebanji
  • Responsibilities: Ambassador oversight, program organization, monthly reporting, KPI tracking, strategic coordination with Patrick Breaux

Marketing/Materials: $12,000/year

  • Components: Co-branded content, translations, targeted ads, social media growth
  • Approval Process: All costs require program manager approval to prevent regional blockchain price inflation
  • Coordination: Official ‘Syscoin Africa’ social media management with HQ approval

Physical Events (12/year): $6,000

  • Included: Venue, catering, A/V equipment, swag, developer giveaways
  • Special Programs: AI subscriptions for developers with GitHub KPI requirements
  • Format: Monthly workshops rotating between countries, university partnerships

Hackathons (4/year): $8,000

  • Structure: Quarterly 48-hour hybrid events with virtual mentorship
  • Adjustments: Reduced from original $20,000 to focus on sustainable, high-impact events
  • Approval: Venue, timing, and budget subject to program manager oversight

Virtual Seminars (24/year): $2,000

  • Structure: Biweekly virtual engagement sessions via Twitter Spaces, Discord, or similar platforms
  • Purpose: Maintain developer engagement, onboarding follow-up, guest speaker Q&A sessions
  • Management: Coordinated by Matthew with attendance tracking and engagement metrics

Contingency: $2,000

  • Purpose: Unforeseen costs, program continuity insurance
  • Reduction: Lowered from original $4,180 to emphasize efficient management

Key Performance Indicators:

  • Train 500+ developers in zkSYS and NEVM
  • Onboard 200+ developers to deploy live dApps
  • Grow SuperDapp to 1,000+ African Monthly Active Users
  • Launch 10+ monetizable Super Groups across participating countries
  • Create 5+ local language resource guides

ARM 4: Strategic Marketing & PR Amplification

Duration: Months 1-3 (intensive phase)
Budget: $22,000

KOL & Engagement Program: $15,000

  • Duration: Months 1-3 ($5,000/month)
  • Purpose: High-impact influencer partnerships and community engagement during critical zkSYS launch window
  • Components: KOL partnerships, engagement campaigns, social media amplification, community activations
  • Strategic Timing: Front-loaded during intensive campaign phase for maximum zkSYS launch visibility

PR Boost Campaign: $7,000

  • Duration: Month 3 (one-time investment for months 3-4 impact)
  • Purpose: Professional PR amplification of campaign achievements and zkSYS adoption milestones
  • Components: Press releases, media outreach, campaign success stories, ecosystem highlights
  • Objective: Transition from launch phase to sustained growth with documented wins and developer adoption metrics

Strategic Rationale:

This arm provides essential marketing amplification during the 3-month zkSYS launch window, ensuring maximum visibility for developer onboarding achievements. The front-loaded approach concentrates marketing spend when ecosystem attention and adoption potential are highest, then transitions to organic growth through established developer communities.

Website Integration & zkSYS Launch Pipeline

Dedicated Ledger Architects Hub Features:

  • Live Progress Feed with GitHub-linked builds and completion tracking
  • Architect Profiles with regional specialties and certificate badges
  • Event Calendar for competitions and meetups
  • Hall of Fame showcasing completed projects
  • Application and onboarding portal

zkSYS Launch Feature Pipeline:

  • Weekly developer spotlights during zkSYS launch window
  • Project showcases with demo videos and interviews
  • Portfolio content generation for developer fundraising
  • Disclaimer: “Syscoin highlights these projects as part of our developer showcase. Users should perform due diligence before engaging with third-party applications.”

Budget Summary

Monthly Breakdown:

Months 1-3 (Intensive Campaign + KOL/PR Phase):

  • Core Ledger Architects: $5,800/month
  • Program Oversight: $2,000/month
  • Africa Expansion: $3,750/month
  • KOL/Engagement: $5,000/month
  • Lagos Conference: $5,550 (Month 1 only)*
  • PR Boost: $7,000 (Month 3 only)
  • Month 1 Total: $22,100
  • Month 2 Total: $16,550
  • Month 3 Total: $23,550

*Lagos Conference payment can be shifted to Month 2 if needed for budget management, utilizing program contingency funds with subsequent reserve replenishment.

Months 4-6 (Intensive Campaign - No KOL expenses):

  • Core Ledger Architects: $5,800/month
  • Program Oversight: $2,000/month
  • Africa Expansion: $3,750/month
  • Monthly Total: $11,550

Months 7-12 (Sustained Africa Growth):

  • Program Oversight: $1,000/month (reduced)
  • Africa Expansion: $3,750/month
  • Monthly Total: $4,750

12-Month Campaign Total: $125,350

Quarterly Breakdown:

  • Q1: $62,200 (includes Lagos Conference + KOL + PR)
  • Q2: $34,650
  • Q3: $14,250
  • Q4: $14,250

Performance Accountability & KPI Requirements

Matthew’s Africa Program Metrics:

Monthly evaluation required for continued funding. Campaign paused or stopped if KPIs are not met or fall dramatically short of targets.

Tolerance Policy: 10-20% variance allowed for circumstances including:

  • Natural disasters or infrastructure disruptions
  • Health emergencies or personal incidents
  • Regional political or economic instability
  • Force majeure events beyond reasonable control

Consequence for Non-Performance: If Matthew’s program fails to meet metrics and is discontinued, Patrick’s program management compensation reduces to $1,000/month for overseeing remaining activities.

Budget Reallocation Protocol: In the event ARM 3 (Africa Expansion) is paused or cancelled due to performance failure, the allocated budget will be automatically redirected to ARM 1 (Core Ledger Architects Program) for South American expansion and increased event frequency. Africa outreach will continue through existing Syscoin ambassadors at a reduced scope. This ensures campaign funds remain deployed for developer onboarding while maintaining some African presence without the extensive infrastructure investment.

Monthly Reporting Requirements:

All program managers must provide detailed reports by the 2nd week of each month including:

  • KPI progress and metric achievements
  • Budget allocation and expense documentation
  • Event outcomes and participant feedback
  • GitHub activity and developer progress tracking
  • Challenges encountered and mitigation strategies

Dynamic Funding & SYS Price Protocol

Price Appreciation Strategy:

  • SYS price increases during campaign: Additional gains reinvested back into campaign amplification and expanded outreach
  • 3-month equilibrium assessment: When growth peaks despite additional outreach, program scales back to base cost levels
  • Surplus management: Additional gains beyond equilibrium point set aside in USDT value for future SMT discretionary campaigns

Price Depreciation Protection:

  • Crisis threshold: If SYS drops below $0.02 OR black swan events occur that make campaign unsustainable
  • Response protocol: Campaign paused the following month, funds held in $SYS
  • Reassessment process: Strategic evaluation before campaign continuation or modification

Legal Protections & Transparency

Public Accountability:

  • Monthly public reports released on 2nd week of each month
  • KPI tracking, budget allocations, and manager performance disclosed
  • Community governance oversight and feedback integration
  • Privacy Protection: Personal information (addresses, emails, phone numbers) redacted from all public documents

Scope Limitations:

This proposal covers only the specified Ledger Architects activities. Any additional conferences, campaigns, or initiatives outside this proposal require separate community governance votes and approvals.

Due Diligence Commitment:

Program managers commit to transparent reporting, community engagement, and adherence to Syscoin’s values of technical excellence and community empowerment.

Strategic Impact & Vision

Ledger Architects positions Syscoin as the premier blockchain for serious builders during the critical zkSYS launch period. By focusing on developer education, technical mentorship, and grassroots community building, this campaign creates a sustainable foundation for long-term ecosystem growth.

The program’s emphasis on inclusion and empowerment over extraction establishes Syscoin as a respectful partner in global blockchain adoption rather than another Western crypto colonization effort. Through direct engagement with universities, local developers, and regional innovation hubs, Ledger Architects builds authentic relationships that drive genuine adoption.

Success Metrics Beyond Numbers:

  • Position Syscoin as Africa’s go-to blockchain for scalability and Bitcoin compatibility
  • Create a self-sustaining community of certified Syscoin developers
  • Establish first-mover advantage in key African blockchain markets
  • Generate authentic word-of-mouth growth through developer satisfaction
  • Build lasting partnerships with educational institutions and tech hubs

This campaign represents Syscoin’s commitment to empowering global developers while strategically expanding the ecosystem during our most important technological advancement with zkSYS.

Governance Approval: This proposal requires community vote for full authorization. Approval enables initial funding release subject to monthly performance reviews and reporting requirements.